As temperatures rise in Maricopa County, an impactful campaign returns to provide relief from the summer heat. This initiative, which has successfully reached millions, is set to continue its mission to educate and assist residents during these critical months.
Clear Channel Outdoor (NYSE: CCO) has teamed up with Maricopa County for the third consecutive year to launch a digital billboard campaign aimed at spreading awareness about local heat relief resources. Starting on May 4 and running through September, this campaign highlights more than 200 heat relief sites available to residents and visitors. Partners in this effort include the Maricopa Association of Governments, 211 Arizona, and the City of Phoenix.
“Last summer, Clear Channel provided space with heat relief messaging (at no cost to taxpayers) across the county,” said Board of Supervisors Chair Kate Brophy McGee, District 3. “These messages were seen an estimated 220 million times. We are so grateful for this lifesaving partnership with Clear Channel. We ask all residents to remember if they or their loved ones are in a heat related emergency call 211 and get the help you need.”
Data from the Maricopa County Department of Public Health (MCDPH) indicates a continuous decrease in heat-related deaths, with 430 confirmed cases in 2025, down from previous years’ figures of 608 in 2024 and 645 in 2023.
Adriane Youngblood, President of Clear Channel Outdoor’s Arizona Division, emphasized the importance of the partnership, stating, “In our third year working in partnership with our fellow community stakeholders, the focus remains on making sure people know where to go before heat becomes an emergency. We’re proud to continue this partnership to amplify awareness of heat relief resources across the Valley.”
This year, MCDPH is enhancing its heat-relief initiatives by contracting with cities and community-based organizations to improve access to cooling centers, including overnight sites in Chandler and Phoenix.
The digital billboards, generously provided by Clear Channel Outdoor, play a crucial role in promoting the free, 24-hour 211 information service. This service offers assistance to those in heat emergencies, with live operators available from 9 a.m. to 7 p.m. daily, providing information on cooling centers and transportation. Outside these hours, an automated menu directs callers to necessary resources.
Additionally, MCDPH is addressing the combined threats of extreme heat and substance use by partnering with community organizations to distribute educational materials, naloxone, and electrolytes at heat relief sites.
For more information on heat illnesses and prevention, visit Maricopa.gov/heat.
To access real-time heat data, visit the MCDPH dashboard.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE:CCO) is a leader in the out-of-home advertising sector. The company utilizes digital billboards and data analytics to enhance advertising campaigns. Each month, Clear Channel connects advertisers with millions of consumers through its extensive and diverse portfolio.
Contact: Jason D. King, SVP, Corporate Communications & Marketing
Clear Channel Outdoor jasondking@clearchannel.com 212.812.0064
About Maricopa County
Maricopa County is among the fastest-growing counties in the U.S., with over four and a half million residents. It provides a range of services through nearly fifty lines of business, aiming to improve the quality of life for its residents.
About Maricopa Association of Governments
The Maricopa Association of Governments (MAG) collaborates with local and tribal governments to address regional issues. MAG develops the Heat Relief Network map, which identifies locations offering cooling spaces and water, as well as donation sites. The network operates from May 1 to September 30.
About 211 Arizona
211 Arizona, originally founded as Community Information and Referral Services, connects individuals and families to essential services across Arizona. More information can be found at www.211arizona.org.
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