In a significant boost to Rockingham County’s economy, TSEA Energy, a global energy equipment manufacturer, is set to open its first U.S. manufacturing facility in Eden, North Carolina. This development is projected to bring 160 new jobs to the area and represents a $25 million investment.
“I am delighted to welcome TSEA Energy to North Carolina and Rockingham County,” said Governor Josh Stein. “Our highly skilled workforce, business-friendly environment, and convenient East Coast location will help them modernize the electrical grid as utilities meet the growing energy demand in our state and our nation.”
The New Facility
Specializing in power generation, transmission, and distribution systems since 1968, TSEA Energy is renowned for its engineering prowess, with its products in operation across more than 50 countries. The new 160,000-square-foot plant in Eden will focus on manufacturing voltage regulators, essential for maintaining grid stability and power quality. This facility is expected to double the company’s global manufacturing capacity and will include an engineering, R&D center, and a service center.
“The agreement with the State of North Carolina represents an important step in our international expansion and reinforces our long-term commitment to the U.S. market,” said Beto Reynaldo, Chief Executive Officer of TSEA. “We also value the strength of the country’s skilled manufacturing workforce and the opportunity to support the modernization of the U.S. power grid. This facility will be dedicated to serving the U.S. market and will allow us to work more closely with utilities as they upgrade and modernize their distribution networks.”
Economic Impact
With an average annual salary of $66,554, the new positions at TSEA will surpass the current average income in Rockingham County, which is $46,154. This could result in an annual payroll impact exceeding $7 million for the local economy. The project has also attracted a performance-based grant of $300,000 from the One North Carolina Fund, contingent on TSEA meeting specific job creation and investment milestones.
“We are excited to welcome more great manufacturing jobs to rural North Carolina,” said N.C. Commerce Secretary Lee Lilley. “Meeting the fast-growing demand for energy at home and beyond is our top class workforce, the largest advanced manufacturing workforce in the southeastern United States, that employers like TSEA need to support this work today and tomorrow.”
Support and Collaboration
The project has garnered support from numerous local and state partners, including the North Carolina Department of Commerce, the Economic Development Partnership of North Carolina, and several educational institutions such as the University of North Carolina System and North Carolina A&T State University. Other collaborators include Duke Energy and the City of Eden.
“This announcement is outstanding news for Eden and our state,” said N.C. Senate President Pro Tempore Phil Berger. “We know TSEA could have located its manufacturing operations anywhere in the nation, but it chose Rockingham County, and we’re proud to be a partner in its global expansion.”
N.C. Representative Reece Pyrtle, Jr. added, “These new jobs and investment are welcome additions to rural North Carolina. This announcement is the culmination of diligent work from local economic developers, Rockingham County, and state officials as they helped this company make such an important decision.”
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