Winter in Pennsylvania is about to get even more inviting for families and beginner skiers, thanks to a new initiative that aims to showcase the state’s scenic beauty and winter sports offerings. Under the leadership of Governor Josh Shapiro, Pennsylvania is boosting its tourism sector, which contributes $76 billion to the state’s economy annually.
New Initiative to Engage Winter Tourists
Deputy Secretary of Tourism Anne Ryan from the Department of Community and Economic Development (DCED) unveiled “Bunny Hill Weekends,” a part of the “Best Winter Ever” campaign to attract visitors to Pennsylvania’s ski resorts. The initiative is designed to encourage families and novice skiers to explore the state’s slopes, offering special promotions and packages at various resorts.
The Best Winter Ever campaign is part of Governor Shapiro’s strategy to enhance the state’s economic impact by tapping into the tourism industry. “In 2025, we want visitors to experience what locals already know — that Pennsylvania has some of the most picturesque and family-friendly winter getaways in this part of the country,” stated Deputy Secretary Ryan.
Exclusive Promotions for Bunny Hill Weekends
During Bunny Hill Weekends, scheduled for February 8-9 and March 1-2, several resorts are offering promotions to entice visitors:
- Blue Mountain Resort in the Poconos: A $50 discount on Family & Friends Beginner Ski or Snowboard lessons, including rentals and a beginner lift ticket. Use code PORA50 at checkout. Learn more
- Mount Pleasant of Edinboro: Online purchases of beginner ski packages will receive an upgraded full slope lift ticket. Mention Bunny Hill Weekends for the upgrade when purchasing in person. Details here
- Ski Big Bear at Masthope Mountain: Use promo code BUNNY25 to receive $10 off the Learn to Package. Walk-ins can also enjoy the same discount. Check it out
- Shawnee Mountain Ski Area: The first 50 online guests each Sunday get 20% off First Time Ski or Snowboard Packages. Use code VISITSHAWNEE at checkout. Find out more
Additionally, the Winterfest ice rink in Philadelphia, sponsored by Visit PA, will be open through March 2, offering visitors a chance to enjoy skating on the Delaware River amid local cuisine, heated cabins, and fire pits.
Explore the Best of Pennsylvania This Winter
Pennsylvania’s winter season is filled with exciting events and attractions, from the iconic PA Farm Show to vibrant ice festivals and stargazing in Dark Sky Parks. The state is a hub for winter adventures, with opportunities for snow sports and cozy cabin retreats.
For those planning their next Great American Getaway, Visit PA provides travel inspiration on their website. Stay connected with Visit PA on Facebook, Instagram, Pinterest, TikTok, and YouTube.
Economic Development Through Tourism
Tourism plays a crucial role in Governor Shapiro’s Economic Development Strategy, supporting over 486,000 jobs in Pennsylvania. The 2024-25 bipartisan budget allocates $15 million for tourism marketing, reinforcing the state’s commitment to economic growth. To learn more about the Governor’s initiatives, visit the Economic Development Strategy page.
Governor Shapiro: Progress in Pennsylvania
As Governor Shapiro marks two years in office, his focus remains on innovation and economic development to create more opportunities for residents. Explore the accomplishments of the administration on Governor Shapiro’s Accomplishments website and view the interactive midterm report.
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