PHILADELPHIA, July 1, 2025—In a significant leadership change at the Wharton School, Cait Lamberton, a renowned marketing scholar, has been appointed as the new Vice Dean and Director of the Wharton Undergraduate Division. Her appointment, announced by Wharton School Dean Erika James, takes effect on July 1, 2025.
Professor Lamberton is stepping into the role following Diana C. Robertson, who will return to her faculty position in the Legal Studies and Business Ethics Department. Lamberton’s journey with Wharton began in 2019, during which she has taught at various levels including undergraduate, MBA, Ph.D., and Executive Education programs.
Lamberton’s research delves into the dynamics of consumer behavior, with a particular focus on retail environments, taxation, and the emotional aspects of technology and blockchain. Her recent studies highlight the importance of dignity and respect in customer interactions, aiming to enhance brand loyalty by emphasizing agency and fairness.
“Wharton thrives because of scholars and educators like Cait, whose exceptional contributions to both teaching and research resonate across our entire community,” stated Dean James. “Her commitment to academic excellence and talent for motivating students to reach their full potential make her an ideal leader for this vital role. I look forward to seeing the Undergraduate Division reach even greater heights with Cait’s guidance and am deeply grateful to Vice Dean Diana Robertson for her significant contributions and stellar leadership.”
Professor Lamberton’s accolades include multiple Wharton Teaching Excellence awards and recognition as a top marketing researcher by the American Marketing Association. She is also a Marketing Science Institute Scholar and has received the Erin Anderson Award among other prestigious honors.
Beyond academia, Lamberton has contributed her expertise to industries such as pharmaceuticals and finance. Her educational background includes an undergraduate degree from Wheaton College and both an MBA and Ph.D. from the University of South Carolina.
Under Vice Dean Robertson’s tenure, initiatives such as the Dolphin Tank pitch competition and the Connections@Wharton task force were launched, focusing on student well-being and community engagement.
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