Massive Boost in Tourism: Pennsylvania’s $6 Million Investment to Attract Global Visitors
The Marketing to Attract Tourists program will invest $6 million to entice more people to experience Pennsylvania: The Great American Getaway.
Governor Josh Shapiro’s 2024-2025 bipartisan budget includes $15 million to support tourism, which generates $76 billion and supports more than 486,000 jobs a year in the Commonwealth.
Harrisburg, PA – Pennsylvania is setting its sights on becoming a top destination for travelers with a newly launched initiative aimed at drawing visitors from near and far. The Department of Community and Economic Development (DCED) Deputy Secretary of Tourism, Anne Ryan, has announced the start of applications for the Marketing to Attract Tourists Program. This program is designed to inject $6 million into efforts to boost overnight tourism stays, inviting international, national, and regional visitors to explore Pennsylvania’s rich historical sites, vibrant towns, gourmet restaurants, thrilling outdoor experiences, and premier events.
Governor Josh Shapiro’s bipartisan 2024-25 budget earmarks $15 million for tourism marketing. This investment is part of a broader strategy to bolster the state’s economy and create well-paying jobs by promoting the Great American Getaway brand. The aim is to attract millions of potential visitors who live just a few hours’ drive away.
“Tourism generates over $76 billion a year for Pennsylvania’s economy and supports more than 486,000 jobs,” stated DCED Deputy Secretary of Tourism Ryan. “The Shapiro Administration recognizes that tourism benefits nearly every corner of our Commonwealth. The Marketing to Attract Tourists Program will create demand for new visitor experiences, destinations, and events that in turn will give Pennsylvanians more opportunities to pursue their passion, support their families, and thrive.”
Opportunities for Tourism Development
The Marketing to Attract Tourists Program offers opportunities for organizations aiming to enhance tourist experiences in specific regions or attractions. Potential applicants can find more information and apply online here.
Grants are available in three distinct areas:
- The Great American Getaway Co-Op: This category supports destination marketing organizations and tourism-related businesses that collaborate to create travel experiences centered on outdoor activities, culinary delights, historical and cultural attractions, or urban exploration.
- Secure More in Sports: Entities can apply for funding to attract sporting events that bring in large numbers of visitors for extended stays. Funds can be used for marketing, sales outreach, and expenses related to securing event hosting rights.
- Big Stage Events: This category is tailored for organizations that can draw major events such as concerts or conferences, bringing in attendees for multiple overnight stays. Grants may cover costs like venue rentals, transportation, and promotional activities.
Pennsylvania is strategically positioned as a prime weekend getaway destination for roughly 73 million people living within a four-hour drive. The state boasts diverse attractions ranging from lush state parks to thriving urban centers with dynamic arts scenes and exquisite dining options.
The Pennsylvania Tourism Office, part of the DCED, is committed to inspiring travel across the state. By promoting both iconic landmarks and hidden gems, the tourism sector not only strengthens the economy but also enhances the quality of life for residents through job creation and business support.
For further details on the Sports Marketing and Tourism Program, visit the DCED website. Stay updated with the latest news from the agency via Facebook, X, and LinkedIn.
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